Choosing the Right Shopping Cart

The Right Approach for Your Business

In Direct Sales, vendors and owners alike have, for years, ignored the traditional avenues for shopping – including the online shopping cart.  With most of their focus on “recruiting”, ‘auto-ship’ and ‘marketing’ to a limited niche, there wasn’t much need for a retail-centric shopping cart.  Then Party Plan companies came along, changing that mindset, somewhat, but not to the level of an Amazon or Walmart per say.

A Different Approach

Typically, web designers and digital store owners in the industry, believe that if the business provides a bunch of options on the checkout page like ‘log in to continue’, ‘add to wish list’, ‘share’, ‘buy later’ or other features, it is providing their customers added benefits.  Xennsoft, on the other hand, has taken a different approach. When entering the Xennsoft shopping cart, customers are given just two options. You can either make a one-time purchase and leave the site, or you can make a one-time purchase and at the same time, set up an auto-restock of the same or other product(s).

The key idea being, to simplify the decision-making process and ensure that if you are ready to buy something, you are not distracted by unwanted option.  If you focus solely on the task at hand (finalizing the purchase), then the conversion rate will be much higher – and it is.

If you do add options, make sure they are purpose-driven.  For example, Xennsoft’s cart shows discount pricing if the customer sets up an auto-restock, purchases a specific item, or spends over a targeted amount. All of which give added benefit, while encouraging the customer to finalize their purchase. It’s that simple, that elegant and that clean! Again, focusing on why the shopper is there is paramount to them finishing the process – and to your success.

Remember This

In the end, when choosing a shopping cart software, remember to focus on these important criteria.

  • Cost & ease of use
  • Features that fit your market
  • Design & customization
  • Payment processing & merchant tools
  • Customer service support and options

In the end, be sure to choose features and services guaranteed to deliver software with outstanding conversion rates, high usability and great overall customer experience.

2017-08-08T17:03:41+00:00 June 19th, 2017|Categories: Software|Tags: , |0 Comments

About the Author:

Preston Stewart
Preston has been providing service and support to the Direct Sales industry for over 15 years now. As founder and owner of Xennsoft, LLC, he has consulted with and helped build, dozens of companies. From start-ups to multi-million dollar worldwide enterprises, he has been involved in almost every aspect of their success. Preston was also founder and owner of Interactive Communications Inc., and Co-Founder of GrayWhale CD. Preston lives in beautiful Alpine, UT, has four wonderful children, loves the out-of-doors, has a fetish for classic cars (his favorite is the '66 Corvette Stingray) and is active in his church and community.Favorite Quote: Never let a problem to be solved, be more important than a person to be loved!