In 2015, Direct Sales Reached 183.7 Billion in Revenue

In 2015, Direct Sales Reached 183.7 Billion in Revenue
What was your take?

When was the last time you recommended a movie or health related tip or product to a friend, family member or colleague. Millions of people do this every day – and get paid for it.

The Network Marketing and Direct Sales profession hit a new record high in 2015 with $183.7 Billion in global sales.1

Roughly $73.4 Billion (40%), was paid directly to distributors via commissions. That’s $6.1 Billion per month and $201 Million each and every day – 365 days a year.2

  1. Source:
  2. Source: Xennsoft LLC and DSA


Graphic Source:

  • NFL: $13 BILLION Source: CNN
  • MUSIC: $15 BILLION Source:
  • VIDEO GAMES: $67 BILLION Source: Fortune
  • MOVIES (box office): $10.8 BILLION Source: Statista
  • MOVIE INDUSTRY: $38.3 BILLION Source: The Guardian
  • ORGANIC PRODUCTS: $91 BILLION Source: Statista
  • NETWORK MARKETING: $183.7 BILLION Source: WFDSA: Global Direct Selling – 2015 Retail Sales Report.

The Network Marketing and Direct Sales industry profession hit a new record in 2015 with $183.728 Billion in global sales. The U.S. was ranked as the top direct selling market in the world with 20% of worldwide sales, China came in second with 19%, S. Korea third with 9%, followed by Germany at 8% and Japan at 8%. Other counties making their mark was Brazil, Mexico, France and United Kingdom to name a few.

Direct sellers include individuals who are career minded entrepreneurs (full or part-time), building their own business within their respective company. Sales figures are expressed in USD and are estimated retail level and exclude sales tax and VAT with international sales being converted to USD using the exchange rate as of February 2015.

Figures are based on DSA Members only and do not include the entire industry.
If you are a client of Xennsoft, LLC, you automatically have permission to use this information within your own marketing.

© Copyright Xennsoft LLC All Rights Reserved

MLM Direct Sales vs Worldwide Sales Industry - Tall versionMLM Direct Sales vs Worldwide Sales Industry - wide version

About the Author:

Preston Stewart
Preston has been providing service and support to the Direct Sales industry for over 15 years now. As founder and owner of Xennsoft, LLC, he has consulted with and helped build, dozens of companies. From start-ups to multi-million dollar worldwide enterprises, he has been involved in almost every aspect of their success. Preston was also founder and owner of Interactive Communications Inc., and Co-Founder of GrayWhale CD. Preston lives in beautiful Alpine, UT, has four wonderful children, loves the out-of-doors, has a fetish for classic cars (his favorite is the '66 Corvette Stingray) and is active in his church and community.Favorite Quote: Never let a problem to be solved, be more important than a person to be loved!