So how important is a good website presence in the MLM industry?
As we know, almost all MLM sign ups and purchases are online now and the days of paper enrollment and ordering are a thing of the past. Currently 50% of ordering and enrollment is done on either a smart phone or tablet. To make sure the user has the best experience on a mobile device you will need to make sure your website is responsive. Responsive means as the screen size changes the website layout adjusts itself while maintaining a logical and beautiful experience. So a responsive website will look good whether you are on your desktop, tablet, or smartphone. Responsive web design is a way to provide an optimal viewing and interaction experience. It provides easy reading and navigation with minimum resizing, panning, and scrolling across a diverse range of devices.
Another interesting fact is more than 95% of traffic to a distributor’s replicated website is accessed directly by typing in a web address and not through a search engine. However, 87% of people who want to know more about a particular MLM company will use a search engine such as Google.
So what does this mean for you? For direct sales consultants or MLM distributor websites, you will not need to do much in regards to Search Engine Optimization (SEO) since a very small amount of people actually search for these sites through a search engine. For a corporate website you will need to have more focus on SEO so people will be able to find information your company’s relevant info via a search engine. This is why many MLM companies have a separate domain name for their corporate site and their replicated distributor sites.
A website can be as much about customer service as it is about selling products and services. It is a great way to stay connected to your people and provide information they need, especially when they need a quick answer. Remember to make it easy for people to contact you through your website, as this is very important for customer relations.
Remember your website should be accessible around the clock, convenient, give your company credibility, help drive sales, and support your marketing strategies.